Psychology of Color - 2625 Words

Psychology Research Paper 1/23/11 The Psychology of Color The brain receives signals from three different color channels: red, blue, and green. When the brain receives a mix of these signals, we perceive colors that are mixtures of these three primary colors through a process called color addition (Think Quest â€Å"Color Psychology†). All colored visible light can be expressed as either mixtures or consistencies of red, blue, or green, which by perception between the eyes and the brain, produces the vast spectrum of color that exists to humans and other organisms alike. With the ability to alter our moods and bodily functions, color has more of an impact on us than we may realize. Each color produces different effects on†¦show more content†¦How much money would you be willing to spend on your date? (Science Daily). The results of the experiment showed that under all conditions, the women wearing or framed by red were rated significantly higher in attractiveness and sexual desirability than the exac t same woman shown with any other color. Those whose favorite color is red are typically outgoing, impulsive, aggressive, and restless in personality. Red is a color chosen by those who carry an open nature and a zest for life (Annie B. Bond, â€Å"Your Favorite Color: What it Says About You†). Orange is a color that commands much attention. It represents warmth, enthusiasm, exuberance, liveliness and is also associated with Thanksgiving and Halloween (Nicholson). Physiologically, orange can stimulate the sexual organs, benefit the digestive system, and strengthen the immune system. It incites activity, socialization, and due to its hate-it-or-love-it quality, it also sparks controversy (Smith). Psychologically, orange relieves feelings of self-pity, lack of self worth, and unwillingness to forgive. It can also open emotions, increase energy, and even serve as a perceptual antidepressant (Think Quest). Due to its association with arrogance, danger, and over-emotion, a survey proves that orange has been labeled as â€Å"America’s Least Favorite Color† (Laurie Pawlik-Kienlen â€Å"The SubconsciousShow MoreRelatedColor Psychology975 Words   |  4 PagesColor is defined as â€Å"the quality of an object or substance with respect to light reflected by the object, usually determined visually by measurement of hue, saturation, and brightness of the reflected light; saturation or chroma; hue† (Webster’s Dictionary). Color is an extremely powerful psychological tool used across the globe. Our world would be bland and boring without the use of color in our everyday lives. Using color psychology can encourage sales, calm a crowd, and even help a person sendRead MoreEssay on Color Psychology886 Words   |  4 PagesColor Psychology Like death and taxes, there is no escaping color. It is ubiquitous. Yet what does it all mean? Why are people more relaxed in green rooms? Why do weightlifters do their best in blue gyms? It is a well-known fact that color influences mood and feeling in common experience, however, the field of color psychology is still not well understood. Research on the psychological aspects of color is difficult for the mere reason that human emotions are not very stable and the psychicRead MoreTaking a Look at Color Psychology2171 Words   |  9 Pagesbig contender is color. Using color psychology, companies manipulate people to buy from their brand by incorporating particular colors into their marketing strategies and increasing the vulnerability people have when making purchases. The bottom line of a business is to make the biggest profit possible and they do so by establishing relationships with their costumers. Color is an important aspect in the marketing and advertising industry. 90% of snap judgments are based on the color of a product aloneRead MorePsychology : Psychology And Its Branches960 Words   |  4 Pages 1: for iRp number, i chose to study different ways psychology has impacted humans and their knowledge about the mind and human behavior. 2: My guiding question was what impact has psychology had on humans? 3: My thesis statement was Psychology has had a positive impact on humans by giving researchers information about the brain and human behavior. My thesis statement was correct because psychology has helped humans understand the reason behind mental disabilities, mind functions and mindRead MoreThe Theory Of Psychology And Psychology1507 Words   |  7 Pagesare built. The same can be said for psychology. This field has evolved greatly to be considered a science. Psychology has to go through similar process like hard sciences did before it. Psychology has to become widely acceptable by the public, not that psychology hasn’t earned the right to be called a Science with a capital† S†. As we advance throughout time psychology, is trying to grow into a â€Å"P† that is inclusive to all forms and perspectives of psychology and as the people that are involved fromRead MoreEssay on The Human Response to Physical Structure1583 Words   |  7 Pagesexperience of a space. The German word gestalt means form or shape. Gestalt psychology attempts to investigate the human mind and how it conceives of or recognizes patterns. Scientists believe the human mind is wired to search for import and significance in sensory information input. This wiring may be the evolutionary result of hundreds of thousands of years of human development. â€Å"Human instinct for survival was based upon changes in color in the environment (to seek shelter upon lower light levels indicatingRead MoreColor And Its Effect On Our Lives1484 Words   |  6 Pagescan see over 1 million colors? (https://petapixel.com/2016/03/30/people-can-see-100-times-colors/)The colors are based off primary colors, red, blue and yellow, which are the basis of all other shades and can t be created by combining other colors. If all three primary colors are mixed together in equal amounts, they will make black. Secondary colors are used to describe the three colors that are created by mixing two p rimary colors together. Tertiary colors are the colors that come from mixing oneRead MoreColor and Mood1595 Words   |  7 Pagesmanipulation of the color of questionnaire had no effect on mood. However, there was an effect of time of day on mood as well as an effect of gender on mood. The results did not support the main hypothesis that different colors would elicit different moods. Thus, this study found no support for the prediction that brighter colors would elicit positive moods, whereas less bright colors would elicit negative moods. These results do not support past research findings that brighter colors tend to elicitRead More Comparing Symbols and Symbolism in Blue Hotel, Black Cat, Night, Alfred Prufrock, Red Wheelbarrow1620 Words   |  7 PagesColor Symbolism in Blue Hotel,  Black Cat, Night,  Alfred Prufrock,  Red Wheelbarrow      Ã‚  Ã‚   Symbolism of colors is evident in much of literature. The Blue Hotel by Stephen Crane, The Black Cat of Edgar Allan Poe, Night by William Blake, The Love Song of J. Alfred Prufrock by T. S. Eliot, and The Red Wheelbarrow by William Carlos Williams encompass examples of color symbolism from both the prose and the poetry of literature. When drawing from various modes of psychology, interpretationsRead MoreHow Color And The Affects It Has On The Human Brain982 Words   |  4 PagesColor is any hue, tint, or shade of light that can be separated as in a spectrum or rainbow—as defined by the Oxford English Dictionary. There have been many studies concerning color and the affects it has on the human brain. According to Johann Wolfgang Von Goethe, a eighteenth century writer, each color evokes a different emotion or sensation, which can be seen and studied using a prism, â€Å"the grand instrument in the experimental field of research into light.† So why does colo r matter in marketing